For us, sustainability doesn’t just mean reducing our impact on the world, but actively taking steps to leave it a better place than we found it.
We focus on three main objectives.
Our wildflower meadow home.
Emissions
A partner organisation, Foodsteps, has gone through every process and ingredient that goes into the can of elderflower sparkling wine we hope you’re currently sipping on. Using all sorts of complicated formulas they’ve tried to explain to us, they have calculated the average greenhouse gas emissions of each can - just 308g. To put that in context, a brand new European car has average emissions of 122g per km. This includes all the energy that goes into its production, packaging, and delivery around the country. The label shows you how much CO2 and other GHG is emitted as a result of all that, and the link gives an insight into its journey: from raw materials to finished product. Have a look at our food story or download our full emissions report for comprehensive information.
Wild horses in the woods at Graig
We’re working with a range of organisations to offset our emissions generated by both our product and business operations. We've chosen projects that show the greatest consideration not only for the maximum carbon fixing, but also the longest term outlook with the greatest sensitivity to the local culture, climate and biodiversity. We use a proportion of our profits to fund this work: that means by drinking Mydflower you’re helping to limit the effects of climate change - cheers to you!
We will be carbon neutral by the end of 2021 and working towards carbon negative by the end of 2022. We're committed to being transparent about all of our sustainability objectives and progress. You can see how we score on Wherefrom and we're always happy to answer specific questions - do get in touch!
Waste
Apart from recycling and composting all of our waste ingredients and their packaging, our main way of tackling waste is by using aluminium cans. They’re great for a number of reasons, both to do with waste and energy usage. One thing we ask - please put them in the recycling bin!
Cans cool down quicker, reducing energy usage
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Aluminium recycles forever. Most cans are made up of over 75% recycled metal.
Cans are lighter than glass bottles, reducing transportation energy usage.
Biodiversity
Our home is Graig, a small hill farm in the Brecon Beacons. A number of years ago it became a project in habitat management and re-wilding. Through planting wildflower meadows, digging ponds, fencing-off areas from sheep, and careful woodland management, the variety of species has steadily grown to make it a unique and beautiful ecosystem. The project has been led by Stephen Ruttle and Dr Peter Sturgess, who along with specialists in other fields have spent hundreds of hours recording species and implementing plans to promote the biodiversity of the land.
We’ve recorded over 2000 species (and counting), including a number of first finds in Carmarthenshire. Highlights include otters, dormice, emperor hawk moths and soprano pipistrelle bats. We have comprehensive reports from the last few years and are more than happy to share them with you – just send us an email on info@mydflower.com.
We’re proud to be based here and to use our business to support the project.
Holly Blue, photographed at Graig
